Picture a child in London, giggling as they trace the curves of a Bengali letter on a tablet, their parents smiling nearby, proud of the connection to their roots. That’s the heart of Bangla Shikhi, a UK-based platform dedicated to teaching kids and young adults the Bangla language while weaving in the warmth of cultural identity. It’s more than literacy rather it’s about belonging. When Ontik Creative stepped in to shape the brand, the goal was clear. Create something that speaks to curious young minds, earns the trust of parents, and feels like a bridge between heritage and today’s digital world.
Developing Bangla Shikhi’s identity was like mixing spices for a family recipe. Every element had to balance tradition with a fresh, modern bite. We started with a logo that matches with the elegance of Bengali script but adds playful shapes that kids can’t help but love. Think rounded edges and friendly curves, the kind that make you want to doodle them yourself. The tone we aimed for? Informative, sure, but with a lightness that invites learners in, never talking down to them.
The colors! We went bold and vibrant, pulling from the energy of Bengali festivals and the joy of discovery. Think mango yellows and deep greens that pop on a screen or a workbook. The typography? Clean enough for parents to trust, but lively enough to keep a kid’s attention. Every icon, every illustration, every layout was designed with two audiences in mind. The young learners swiping through an app and the guardian nodding in approval. It was like making something that feels fun but never frivolous.
To keep everything cohesive, we crafted a detailed brand guideline for Bangla Shikhi’s team to carry the vision forward. Social media assets, ready to go. The result isn’t just a brand that teaches Bangla, it’s one that celebrates it, like a warm hug from a grandparent mixed with the thrill of a new adventure.
