The India-Bangladesh Chamber of Commerce and Industry (IBCCI) stands as a symbol of regional economic diplomacy, strengthening bilateral trade, fostering partnerships, and bridging two dynamic economies. For their flagship event, the Bangladesh India Business Conclave, they needed a brand identity that embodied cross-border cooperation, professional gravity, and visionary ambition. Ontik Creative was entrusted with shaping the visual language of this landmark gathering.
Branding an event that brings together ministers, CEOs, diplomats, and media meant balancing prestige with clarity, and symbolism with strategy. Ontik began by creating a logo mark inspired by handshake motifs and national hues, subtly signaling unity without overt nationalism.
A refined color system of navy, white, and saffron-green accents was chosen to reflect diplomacy, trust, and progress. We built a modular design system that worked seamlessly across platforms. From podium backdrops and press banners to social media templates and high-res print.
The real challenge was scale and sensitivity. Every asset had to feel formal yet modern, grounded in cultural context yet globally polished. We collaborated closely with IBCCI’s leadership for alignment, ensuring every visual touchpoint supported the event’s stature and message.
The final outcome was a bold, diplomatic brand identity that not only elevated the Conclave’s presence but also positioned IBCCI as a modern economic bridge between two nations.
