The South Asian Football Federation (SAFF) stands at the heart of football in South Asia. Uniting nations, hosting tournaments, and driving the sport forward across borders. But their digital presence hadn’t kept pace with their growing influence. They needed a platform that was fast, modern, and dynamic enough to reflect the pulse of the region’s football scene. Ontik Creative was brought on to reimagine SAFF’s digital home. A platform that could inform, inspire, and evolve.
Ontik’s mission was to transform SAFF’s digital presence into a modern, match-ready platform that speaks to fans across borders. We designed a custom tournament dashboard for real-time updates so fixtures, results, and standings could be published in seconds by non-technical staff.
With a mobile-first, performance-optimized design, we ensured accessibility for fans from every corner of South Asia, no matter the device or connection. A multi-level structure brought clarity to SAFF’s vast content from live action to historical archives while bold yet balanced visuals captured the energy of the sport with the credibility of an official body.
Built for speed, scale, and story, the new SAFF website is a redesign. It’s the digital stadium South Asian football deserves.
